Track icon Usain Bolt is looking to sell clothing and fashion accessories under a logo that looks like the victory pose he made famous.
The legendary sprinter, who is regarded as one of the greatest of all time, is reportedly looking to start a new clothing and accessories brand under the iconic logo. Bolt wants to protect the logo showcasing his signature victory pose and has already submitted an application for the same.
Bolt filed an application with the US Patent and Trademark Office on Aug. 17 for the logo in connection with products including jewelry, purses, sunglasses, shoes and sporting goods. It also includes restaurants and sports bars with services like VIP areas, catering and loyalty programs.
He is the fastest man in history and continues to hold the world records for 100m and 200m sprints. He had set a 100m word record by covering the distance in just 9.58 seconds in 2009 and has held the record ever since. Bolt is an eight-time Olympic gold medallist and also holds the record for winning 100m and 200m titles at three consecutive Olympics.
Prominent athletes use the trademark to protect their rights and ensure their name and likeliness are not misused by brands. Basketball legend Michael Jordan, whose famous ‘Jumpman’ logo features on Nike’s Air Jordan wing, is a perfect example of how athletes can make profitable and sustainable brands using their names and iconic poses.